Truth be told, I am totally listening to Ani DiFranco while I write this. Even on shuffle, the perfect song, ‘The Million You Never Made’ somehow surfaced. Oh media, how you try to fuck us over regularly…driving us to write angry songs about it.
But look! There is a shiny new tool to dismantle the media machine. Ok. Maybe I’m over selling it. We’ll loosen the screws a little. On one tiny part. In the back, under the UL rating sticker. But still.
The new app you never knew you needed
#notbuyingit has been a growing trend on Twitter for a while now. Being the occasional twit that I am, I completely missed it. If, like me, you’re not much of a tweeter either, check out the #notbuyingit app. Even just lurking will raise your media IQ, and make you question things more critically. It was designed by The Representation Project, which also produced the incredible documentary Miss Representation, about media literacy, culture and the generally male decided head-up-assitude portrayal of women and girls.
I was most surprised and intrigued by the downloadable curriculum for middle school and high school teachers. There are a number of other trailers, teasers and resources on their website. Their next film project, The Mask You Live In, a documentary on boys and men comes out in 2014. Check out the trailer and other great resources here.
But its not all pointing to what we don’t like. Use #mediawelike to call attention to advertisers, television shows, companies and anyone in the sphere of media influence who portray women, gender and equality in positive ways. I love when something surprises me by going down the familiar path, but does something awesome to subvert the tired old stereotypes.
But more often, they double down on them
During Sunday’s Superbowl, more than 2000 viewers called out Volkswagen on the perpetuation of engineers as only-white-men, and the sexist portrayal of the women in the spot. First there’s the offended hottie-with-smacked-ass in the elevator. But the the eye-rolling teenager is a sneaky yet tired stereotype that poor ‘ol pop has to endure.
It’s a cleverly conceptualized ad, to be sure, but it’s head::desk disappointing that such creative talent is used to lay out another white-men-only welcome mat in the science and engineering sector. All the while, ironically, so much lip service is paid to girls and STEM curricula in education.
What did you think of it?