All posts tagged gender marketing

redhead Lego girl grown up

Everything is awesome…?

The new Lego movie, while featuringĀ a compelling female charter, Lucy/Wyldstyle, doesn’t pass the Bechdel Test.

What is this, you ask? A simple 3 point criteria 1) Are there at least two female characters? 2) Do they speak to each other… 3) about something other than a man?

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